SEO for Business Owners
| We’ve published a book about Internet Marketing for Business. It is now available through Amazon. Hopefully there will be a Kindle edition as well. The book is called “The Business Owner’s Guide to Local Internet Marketing” and subtitled “Your Customers Are Looking For You Online… Can They Find You?” It has a strange roof-top shot of Nottingham on the cover. |
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Anyway it’s not about what it looks like: The first paragraph is: “If you are the owner of a local business, you are probably suffering from a drop in demand … statistics show that small local businesses are making 30% to 50% less than they were just a few years ago.” And ends with: “Get started now on your online marketing plan to allow your business to compete effectively in the new “online” age. There is no time to waste. If you don’t do this, your competitors will.”
Click here to take a look at the book on Amazon UK
DIY Keyword Research? Why not?
It is extremely important to choose the right keywords for your web site. Your entire online success or failure depends on this choice. However it is well nigh impossible to do this research without good tools. If you want to do your own research there are two excellent FREE tools:
- The Google External Keyword Tool
- SEOQuake browser plugin
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The Google Keyword Tool works best if you have a Google account otherwise there are certain limitations put on what you are allowed to do. The SEOQuake plugin is available on the following browsers: Firefox, Chrome, Safari or Opera. Tough if you’re wedded to Internet Explorer! If you haven’t tried Chrome yet, you probably should. It is supplied free by Google and seems to work far quicker than any of the other browsers.
Choosing a keyword is not rocket science but it can be difficult…
Web Business Hub does Search Engine Marketing
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Search Engine Marketing (SEM) increases your website’s visibility on the Internet through two main angles of attack:
- SEO for “organic” listing on the SERPs
- Advertising for “paid placement” on the SERPs
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Often SEM is considered synonymous with PPC marketing but it is infact the combination of SEO, PPC and all the other paid marketing oportunities such as PPV.
At Web Business Hub we can manage Google Adwords PPC campaigns for you but we always stress the importance of optimizing your website for the organic, FREE search results…
Specialists in Search Engine Optimization:
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- Keyword analysis
- Competitor analysis
- On page optimization
- Off page optimization
- Quality link building
- Article writing and submission
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The core of our offer is our Website Visibility service. Most business owners who come to WBHub.co.uk already have a website of their own. Often it is beautifully designed and may have cost a small fortune. However the customers, leads or prospects are not coming in.
What we offer is a detailed look at your website and help and advice on how you can get more of the right people to visit it. Website Visibility is a way of describing the process of Search Engine Management (SEM). And this process involves getting your site to appear on the first page of Google …
